Consumer Voice ::Marketing

Marketing initiatives

VoiceUnits
Marketing

OBJECTIVES OF COMPARATIVE TESTING

The objective of the Marketing Division of Voice can be broadly divided in to two groups.

i)	To be proactive and increase the subscriber base
ii)	To be interactive and be in regular contact with the existing subscriber

The proactive responsibility includes reach the Indian Consumer, educate them and explain them to be more careful in deciding a product & service, they need.

The interactive phase includes continues interaction through different communication channel with exciting subscribers.

Today, the marketing responsibility of Voice marketing Department has increased enormously to conduct market research amongst the exciting subscriber to find out their choices, preference as far as Consumer Voice magazine is concerned. On the basis of these findings the marketing department helps editorial team to bring in changes and improvement in the magazine that enlarge number of subjects, and expand the horizon of fields of information for the benefits of the subscribers.

Amongst the channel of communication used by the Marketing Team regular mailers and other printed material has helped both subscribers and the marketing team to be in touch on a regular basis.

At this age of Internet, Voice is also using the technology to reach the ever-increasing users base by introducing an online version of Consumer Voice magazine.

The exciting website (www.consumer-voice.org) is no more just a website, with the changing technology scenario this website has also become a modern interactive and user-friendly site.

The main thrusts of the marketing division is to be Be one with the world

For more... contact us on subscription@consumer-voice.org