The most important objective for the marketing team at VOICE is to see the subscriber base grow at a steady pace. That would be the real evaluation of how fast the movement is spreading. We conducted market research on the existing subscribers of Consumer VOICE, improved legal counseling cell for all the subscribers, the development of an in house software to efficiently manage subscriber information and enquiries, updating of the existing website to an interactive and user friendly site with the facility for online subscription, and to successfully organize press conferences at the release of every issue of the magazine to ensure maximum media coverage.