Consumer Voice :: Relationship

Software for Subscriber Relationship Management

VoiceUnits
Marketing

Software has been developed in house which will help to efficiently manage all subscriber and non subscriber enquiries related to the magazine and the consumer movement that it represents. This will help to efficiently develop and manage a subscriber relationship program which would help in retaining and re-enlisting current subscribers when their subscription periods lapse. It will also help the organization to identify with its subscribers on a more personal level and enable it to intervene effectively as and when the need arises.

With the help of the software, along with the details of subscribers, any enquiries related to VOICE or its magazine Consumer Voice are recorded and studied. In addition to enquiries from the subscribers of Consumer Voice enquiries are also received from people who want to know more about the magazine and the work that VOICE does. These enquiries come by post, telephone and email. Sometimes people walk into the VOICE office wanting to know more about the organization and its activities. Many a times there is a request for a free copy of the magazine. A large number of enquires are about the legal counseling facility provided by VOICE. Many people write to VOICE about the problems they face as consumers. All these enquiries are dealt with promptly and each one is followed through to its logical conclusion with the help of the software. Each one of these enquires is given an enquiry number and is carefully recorded for future reference and information. We are sure that this software will help us to efficiently manage and enhance our subscriber relationship management program.

For more... contact us on subscription@consumer-voice.org