Consumer Voice :: Marketing

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Enrolling New Subscribers

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Objectives

Initiatives

The objectives of the Marketing Division of Voice are

Marketing Head- Mr. T.K. Govindan

i)	To be proactive and increase the subscriber base.
ii)	To be interactive and be in regular contact with the existing subscriber.

The proactive responsibility includes reach the Indian Consumer, educate them and explain them to be more careful in deciding a product & service, they need.

The interactive phase includes continues interaction through different communication channel with exciting subscribers.

To give a positive thrust and to serve the existing subscribers we inducted professional marketing staff to manage the drive to increase subscription during the year for enrolling subscribers to Consumer Voice.( See details under Initiatives) We set out to achieve a target of 17,500 subscribers for English and Hindi Editions by the end of 2005 . The graph below is a depiction of the subscriber base of Consumer Voice through the years.

Subscribers of Consumer Voice, nearly 11966 in number (Oct, 05), are spread over the length and breadth of the country.

For more... contact us on editorial@consumer-voice.org