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Major brands of consumer products are tested against Indian Standards in the laboratory
as per parameters of:
PRICE, QUALITY
DURABILITY
PERFORMANCE
SAFETY, ETC.
Evaluated. Rated and ranked
The test findings are disseminated through the print and electronic
Media for empowerment of consumers enabling them to go for informed choice.
The test findings recommend the “Best Buys” for consumers- that is value for money
For further details on comparative testing done by VOICE
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