13 brands of anti-wrinkle creams tested and rated..

Anti-wrinkle Creams

13 brands of anti-wrinkle creams tested and rated

Anti-wrinkle cream prices go upto Rs 7,000 but high price does not ensure high quality

Labelling claims not in consonance with actual performance results in reducing wrinkles

With growing anxiety about one's appearance and the cosmetics industry going all out to cash in on consumer insecurities, anti-wrinkle creams, that have always been a rage among western consumers, are making their presence felt in Indian markets. Worldwide the French people are the greatest spenders on skin care products. They spend more than a 100 Euros on purchase of cosmetics and perfumes every year, ahead of Americans, the Japanese and the British. There are around 3,20,000 skin care products sold every year.

The anti-wrinkle cream tests reveal that different creams have different effects on different people. However, one very popular brand comes out worse in performance than an ordinary moisturiser.

How the test were consucted

	Tests of 13 anti-wrinkle creams were conducted over a period of 12 weeks on 299 women with the FOITS (Fast Optical In-vivo Topometry of Human skin) method.
	The tests were done by International Consumer Research and Testing (ICRT), in Europe. ICRT is an association of 37 consumer organisations from 33 countries worldwide. It aims to promote co-operation in consumer research and testing among its members and other organisations concerned with consumer matters.

Read more to find out

	Which anti-wrinkle cream has the best performance on wrinkles ?
	What are the labelling grey areas in anti-wrinkle creams that misinform consumers ?

To read the entire test report, please click here.

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