In the US , testing of products by independent consumer organizations started way back in the 1930s and has become the most credible and authoritative guide for consumers today. In India , consumers are still not aware of the fact that they can make informed choices and shop smart with product test ratings done by non-partisan consumer organizations. This best buy guide is meant to bridge that gap and brings laboratory test findings of a mixed range of products and several hundred different brands. The guide rates products as well as services according to their performance in strict laboratory tests and nation-wide surveys.

What lends these tests and reports absolute credence is that the tests were done in the best and independent NABL-accredited laboratories in India , under the detailed guidance of an experienced expert team of India 's leading consumer organization-Voluntary Organisation in Interest of Consumer Education (VOICE) and the surveys carried out according to international standards. So much care has been taken to maintain objectivity that all products are bought from the retail market, and are masked and coded before they are sent for testing, so that till the very end of the testing process, even the laboratory experts do not come to know of the identity of the brand they are testing.

This product buying guide is designed to give consumers vital insights into product quality and the performance of some of India 's leading brands. It won't be an over-statement to say that some popular advertising claims have been challenged through this guide.