To promote right choices in a volatile and dynamic marketplace by providing consumer education....
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PRODUCT TESTING

The comparative testing programme started in India with the Sathi Nair Committee of the Ministry of Civil Supply and Public Distribution supporting comparative testing of products in 1991. This was also the starting point of VOICE spearheading an independent and nonpartisan comparative testing programme in the country.

Comparative Testing (CT) means the subjecting of different products offered for the same purpose, the results of which tests provide consumers with unbiased information on the characteristics of these products. Choice of products for CT by an organisation depends upon their nationwide availability, market share and price range.

METHODOLOGY

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PRODUCT TESTED

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TO BE TESTED

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OBJECTIVES OF COMPARATIVE TESTING

  • To provide consumers unbiased information that will enable them to make a rational choice among major brands available in the metropolitan markets. This will help them to get good value for their money.
  • To raise the standard of manufactured goods and services by increasing public awareness and consequently to pressurerise the manufacturers to improve the quality of the products they supply. Thus, the standard of goods will improve.
  • To serve as a basis for campaigns to persuade Government to introduce policies which protect the rights of consumers. To communicate to government, regulatory and standard authorities the test-results for appropriate action against malpractices

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