If you have been wondering about the quality and efficacy of fairness creams, the questions can now be laid at rest.
Laboratory and sensory tests show that the actual efficacy of fairness creams is so slight, that one could well do without using them. It is time to discard the notion that fairness creams make you ‘fairer'; at most, they will only make you a shade or two lighter, and whether that change is going to be permanent is also doubtful .
So how do consumers evaluate which is the Internet Service Provider they would bank on and recommend to their friends?
Consumer VOICE survey of customer satisfaction with broadband services, covering 1,500 consumers in the four metros, shows that it is a mix of cost-effective service charges, lower rentals and even loyalty factors, which prompts consumers to recommend one ISP over another.