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Insurance services
consumer-voice.org, for the first time in India, conducted comparative testing of insurance services of 23 leading life and non-life insurance companies, rating them on customer satisfaction for a host of service quality parameters. All the four sectors of insurance – home, motor, life, and health were assessed.
Consumer-voice.org study findings show that health insurance has the most dissatisfied customers in India. Public Sector companies are also losing the confidence of customers insofar as health insurance is concerned. Tardy clearance of mediclaims, and inefficient cash-less facilities are just some of the drawbacks.
Home insurance sector lags behind in the race to attract consumers. The home insurance sector certainly needs to re-invent itself and provide better feature to its customers.
Consumers do not exercise enough discretion, or do enough research while choosing their motor insurance company. The decision is left to the car dealer, more often than not.
The VOICE study was conducted over a period of three months (October-December 2005) in Delhi NCR, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Ahmedabad and Lucknow, covering a total of 3,600 consumers as respondents.
The major test parameters for evaluating consumer satisfaction were:
Tangibility: Physical service facilities and infrastructure
Reliability: Ability to perform and deliver on the promised service levels
Responsiveness: Willingness to bridge customer and service gaps
Assurance: Customer knowledge and customisation capabilities
Empathy: Willingness to associate with customer perils; customised attention and service.
Which insurance company tops in customer satisfaction in which sector?
Is LIC still on top in the life insurance segment?
Which insurance company does best in customer complaint and problem solving?
Which health insurance company offers best claim redress, and best cash-less services?
Which company provides the most exact claim valuation?
To read the entire study, please click here.
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Oct 13, 2008
COMPARATIVE TEST
CONSUMER FOCUS
FINANCE
HEALTH
REPORTS
LEGAL
DRUG ALERT / PHARMA BUZZ
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