Consumer Voice July 2006

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Dr.Roopa Vajpeyi
Hony.Editor

Editorial

With this July issue, we start rolling the monthly juggernaut of Consumer VOICE publication. The marketing unit is already in conversation with our member subscribers, regarding the adjustments required in their subscription formats. With this initiative we hope to increase our visibility and register our presence in your lives more frequently than ever before. Our work has, as of now, doubled but so have our opportunities of meeting you, and hearing from you. We really expect our to and fro traffic to increase and gather momentum, for all round better communication.

Consumer VOICE has been steadily working towards raising awareness about the urgent need for consumers to use energy efficiently as well as pressuring the policy makers to support consumer choice by giving a standardisation mark for easy identification of energy efficient electronic products. We urge consumers to familiarise themselves with the logo and exercise their right to choice by purchasing products that carry the EE mark.

The Consumer VOICE Editorial Corpus Fund has brought us nearly a hundred friends last year. We have made a coup of sorts because some of the contributions for this last month have come from friends who are contributing a second time round with double or more the amount sent earlier. We say a big thank you to Rani Shailendra Kumari of Jodhpur, SP Agarwal of Delhi, and Shankar H Pathak of Bangalore and hope that not only will the family of our friends continue to increase but that many of you will make it at least a yearly cycle with redoubled strength, if not make our lives easier by sending a windfall our way, once and for all.

A lot is happening in VOICE and we wish for you to share this excitement with us. We launched our online Consumer VOICE on the 31st of May on the World No Tobacco Day, combining the two. This is a landmark in our efforts to widen our outreach and to increase the family of member subscribers.

We really believe in the right to consumer choice. Now you can pick what you need from our print versions of Hindi and English Consumer Voice.

You can blog with us @ www.young-consumer.blogspot.com

We hope you take the one that suits you. Connect to us every which way and enjoy!

Dr.Roopa Vajpeyi
Hony.Editor