Consumer Voice :: Nukkad Nataks…

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VOICE Campaigns/Events

There is a consumer revolution in the making…
College students raise their voices through Nukkad Nataks…

Power-packed performances.

Youthful exuberance

A burning desire to address consumer grievances.

Rally public opinion and action in consumer interest

Nukkad Nataks or street plays have been a popular folk medium of raising awareness about key social and political issues. For the public, and by the public this endearing and informal tool of communication has fostered many a mini-revolution.

In the 21 st century, Nukkad Nataks have found a new cause to espouse promoting the Indian consumer movement.

In a first-ever experiment of its kind, college youth from around the capital city of Delhi came together in November 2006 in the heart of Delhi to put together a two-day extravaganza where a host of consumer issues ranging from over-pricing of products, to poor after-sales service, to misleading advertising were presented through free-flowing dialogues and emotive simulation of consumer predicament.

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