For the pilot project we chose National Capital Territory of Delhi which includes New Delhi and urban areas surrounding it in neighbouring states of Haryana, Uttar Pradesh and Rajasthan as it is one of India’s world's largest agglomerations, with a population of around 5 crore. We chose the project area due to factors like the largest number of targeted consumers, lack of digital literacy, and high rate of cyber crimes. Apart from this due to our presence and strengths in NCT, there are more chances of creating maximum impact in given budget and time.
The following steps were taken to implement the project:
A well trained group of individuals were created through a Training of Trainer (ToT) model
A single day ToT workshop for consumer activists (30 in all) were trained on digital issues where intensive training on issues related to handling of digital devices and safe internet usage were imparted.
Developed and designed training modules for ToT & Digital Literacy Camps Consumer
Consumer VOICE created digital literacy awareness material and dedicated pages on social media platform to maximize reach and ensure engagement of all stakeholders.
Organised Digital Literacy Camps across Delhi NCR for wider reach
Consumer Voice organised six Digital Literacy camps across NCR with different categories of vulnerable consumer groups such as youngsters, women, and elderly. The purpose of these camps is to make them digitally literate to boost their confidence to join the digital economy and society.
Assisted consumers register their complaints related to digital issues
Consumer Voice helped consumers in redressal of their complaints related to digital issues. This was a continuous activity and continued even after the project duration.
Consumer VOICE implemented this project with the help of local partners for on-field activities. Government and regulatory agencies were involved to advocate for better policy decisions and strict enforcement and monitoring mechanism.