The Food Fortification Resource Centre is a body that acts as a resource and support centre to promote large-scale fortification of food across India. It came into existence after the National Summit on Fortification of Food (2016), as a joint declaration by all stakeholders to fight micronutrient malnutrition through fortification of food.
The following objectives of the FFRC:
- Sensitise states about fortification of food
- Promote fortified foods in state nutrition programmes
- Provide technical support especially to small-scale food manufacturers, to enable them to produce fortified foods
- Educate people about the benefits of fortification and encourage consumption of fortified foods
- Train and build capacity for large-scale fortification of foods
- Provide communication material and technical, scientific and financial support to promote large- scale fortification of food provide tools for monitoring and evaluation of fortification programmes
Standards for Food Fortification
The Food Fortification Resource Centre has come up with a set of regulations and standards. The food products identified as vehicles for food fortification by FFRC are rice, milk, wheat, oil, salt and other processed foods.
How Will You Identify Fortified Foods?
In India, we have a symbol scheme that enables a consumer to identify whether a product is vegetarian or non-vegetarian: the green circle inside a green square indicates that the product is vegetarian; the red circle inside a red square indicates that it is non-vegetarian. Symbols and logos are easy to comprehend, which is why FFRC has also come up with a logo for fortified foods.
In the logo, the letter ‘F’ represents the fact that the food is fortified. The ring around the letter ‘F’ illustrates the ring of good health, protection and an active life. The square represents completeness. The plus sign (+) is about adding extra nutrition and vitamins to daily meals, thus adding more to life. The colour blue symbolises purity and good health. As a primary colour in the colour wheel, it also represents the basic need for good health and food
What Do Companies Stand to Gain from Adopting Fortification?
- Experience has shown that when a leader in the food industry takes the first step by fortifying food on a voluntary basis, it can result in many other food companies following suit. This voluntary fortification of foods by the industry also gives confidence to governments to consider making the process of certain food products mandatory.Read more:
- Micronutrients Deficiency Diseases List
- Food Fortification: advantages and disadvantages